Soorty’s design team collaborated closely with the Denim Deal team to create a new visual identity, which was showcased at the Munich Fabric Start exhibition. Beyond rebranding efforts, Soorty’s involvement reflects its commitment to sustainable denim manufacturing through its innovative Second Lifeâ„¢ brand, which recycles pre- and post-consumer waste into high-quality denim products.
Denim Deal 2.0 brings together various parts of the denim supply chain, fostering collaboration and knowledge-sharing to further circular economy practices. Consumers may find this significant because it highlights a growing industry focus on sustainability, responsible production, and the reuse of resources — all of which align with increasing consumer demand for eco-friendly products.
Image Credit: Soorty
Source link
[redirect url=’https://allnews.ltd/read-news/’ sec=’0′]